Screaming at the top of my lungs! … Yassss, Go head on! miss RiRi a.k.a Miss. Robyn Rihanna Fenty. This line is lit, and so many people across social media are loving this so far, I’m so excited for you. For those who don’t know, Fenty Beauty is now available online at: www.fentybeauty.com and exclusively in Sephora.

The foundation alone is something to be hyped about. It comes in not 10 or 20 but a 40 shade range. The shade range start at 120 for fair skin w/ neutral understones all the way up to 490 (the deepest) for deep skin with cool undertones. As I have researched, the shades are a soft matte finish. If you know anything about makeup, you should know that there has always been an issue with foundation and the lack of colors available.

Almost every social media platform that I’ve come across (to many to count) there has been an out cry for makeup/beauty brands to reconsider their foundation range.  the colors are either way to light (our very fare skin sisters cry), to just not dark enough (our many dark shaded beauties) or, yes or simply the wrong undertones.  Some brands have been slammed for totally excluding darker skin tones and urged to include those shades.

Either way, everyone can agree that makeup brands with a foundation of 4  to 8 colors will undoubltfully be scrutinize. Skin tone are just simply much larger and no one wants to initiate them-slef a Chemist or Sir mix-a-lot.

In my opinion, it’s always been that some would have to mix colors just to get their perfect shade aaaand….. let me tell you my friend, it simply racks up to spending double sometimes triple. So, a $25 or $40 dollar foundation now becomes $50 to $80.00 dollars, that’s literally a pair of shoes or a nice department store handbag. Understand, this is totally unfare to those who really love the formula yet don’t have a shade created within the line.

With this brand taking a bold leap into this 2.5 Billion dollar industry maybe, just maybe the problem is solved… Or at most, it is a leap forward in changing the way brands formulate their products. We see you boo! … hats off hun.

All I can say is that, ” I’m so pround of Rihanna a.k.a RiRi”, the packaging and the products look so amazing.

On my Pearl rating scale (1-5, 5 is the top) this beauty brand launch recieves 5 Pearls.

This Brand is:

1. 100% Cruelty free
2. Consist of over 25 shades
3. Awesome Packaging
4. Key products are affordable (foundation, Primer & gloss)
5. Available Globally

Check out FENTY BEAUTY by clicking the picture below:

Written by yours truly,

~ Angie

Pics here are @fentybeauty see their Instagram & website.